We Did It! The Strong Success of the Falls Awareness Week

Falls Awareness Week 2019 has again proved to be a great success in highlighting the important message that falls are not an inevitable part of growing older.

The week was organised by three national charities in Wales, Care & Repair Cymru, Age Cymru and Age Connects, and supported by Public Health Wales and the Welsh Government.

Falls cost the NHS £2.3bn every year and an older person dies in the UK every five hours following a fall. In many instances, the risks associated with falls can be lowered and even eliminated by some very simple, low cost changes to our behaviour.

Neil Williams from Care & Repair Cymru who Chairs the National Prudent Healthcare Falls Prevention Taskforce said: “This year we asked Primary Care professionals, particularly GP surgeries, to take two minutes to talk to their older patients about their risk of falling.

The Take Action Today campaign posters were delivered to every GP surgery across Wales to promote the message and highlight important information to the public, that they may not have considered about how to prevent a fall.

Neil continued: “We’ve had a very positive response from many GP practices who are promoting the falls awareness messages and how to take action.”

Antonia Higgins, Practice Manager at Brynderwen & Minster Surgeries in Cardiff said “The Falls Awareness19 campaign was excellent as it reminded the whole Primary Care team of the part, they can play in falls reduction. 

“Patients have contact with many members of our Primary Care team, from GP’s and nurses to the receptionist, prescribing clerk and their local pharmacy.

“This campaign acts as a reminder to everyone in Primary Care that we can all play a part in keeping patients out of hospital and injury free by ensuring they are aware of the risks and dangers of falls.  Prevention is far better than cure for us all and takes just a couple of quick questions to the patient!

“The “Take Action Today” poster is very clear and easy to read for patients, directing them to the most appropriate service in taking action.  This is really refreshing as it signposts patients in the right way, not just to their GP.

“Congratulations to Age Cymru, Age Connect Wales and Care & Repair Cymru for a really worthwhile campaign.”