Vision, Mission and Values
A Wales where all older people can live independently in warm, safe and accessible homes.
We provide leadership, expertise, innovation, advocacy, resources and evidence to support investment that ensures all older people in Wales can live independently in warm, safe, accessible homes.
Supportive: We believe in listening, helping and encouraging each other. We respect all ideas and opinions. We are open, transparent and trust each other.
Passionate: We care about all our customers, about the quality of our services, about our reputation, about each other. We love what we do, and are committed to making a difference.
Empowering: We recognise peoples’ strengths and diversity, and value everyone in an equal way. We provide opportunities for people to develop and flourish. We give freedom to do the job, and know that mistakes are part of learning and getting better.
Celebrate & have fun: We believe in a relaxed working environment with freedom and flexibility that creates positive energy, enjoyment and helps us meet the challenges we face as a Team. We celebrate in our success.
Innovative: We think of new ideas, stay ahead of the game, are not afraid to fail and respond positively to change and opportunity in a working environment that encourages creativity. We don’t let our dreams stay as dreams.
AccountabLe: We take responsibility for our action as individuals, teams and as an organisation.